Customer retention is the key business issue for operators and service providers in Europe’s saturated markets. Effective churn management allows telcos and service providers to stay ahead of its competitors, increases profitability and improves investor confidence. There are no simple solutions; companies must adopt aggressive strategies, which cut across the customer lifecycle and underpin all business processes.
This conference presents a practical guide to operators and service providers aiming to lay down winning strategies for promoting customer retention. It looks into the ways in which telcos and providers have attempted to retain their customers and how successful they have been both in the fixed and mobile sectors.
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No single measure will effectively combat churn. The successful administration of churn management products and programmes, with an approach focusing on every revenue stream to make the most of the high value customers, hence maximising return on investment.
The 3rd annual Telecoms Churn Management and Customer Retention Conference highlights the core strategic approaches and business case models shaping the customer profile of Telco operators and service providers throughout the industry. Network with key industry professionals as they provide insight into how to tackle Churn and maximises retention and ARUP. |
